In the guide where we explain how to make your WhatsApp widget measurable, we provide three conversions that you can measure. These are opening the chat, starting a chat, and closing a chat. Opening a chat means that someone clicks on your widget. Starting a chat means that someone actually asks a question via the widget or engages in a conversation. Closing the chat means that someone clicks on the cross within the widget.

By analyzing these conversions of your website visitors, you can learn a lot. For example, you can see on which pages of your website or webshop people start a chat. It is likely that pages such as a registration page for an account or a pricing page score high here. Website visitors appreciate being helped with uncertainties or exceptions. When another page often leads to the opening of your WhatsApp widget, it could be that your information is incomplete on this page, so it's worth looking into!

You can also track how often your chat is used through analyses. For example, if you see that your chat is opened often but rarely started, take another look at your opening text. Is there something here that could cause confusion, or does your text not invite conversation? A small adjustment can make a big difference.

Then read our guide on how to make your WhatsApp widget measurable! Making Wappy measurable can already be done with a free account. However, you will need knowledge of Google Tag Manager for this. With Wappy Premium, we explain step by step how to make your WhatsApp widget measurable and make this easier.

Do you not have Wappy Premium, but want to make your widget measurable? We are happy to help you! Do you not have Wappy Premium, but are you interested? Then take a look at our pricing page!