How can I easily get in touch with my customers? It's a question many businesses ask themselves. Fortunately, there are already many ways to reduce the distance between you and your customers. For instance, you have social media like Facebook and Instagram where people can follow you and your business, but also options like a widget for live chat on your website. Live chats help your customers reach you through your website when they have a question or comment. But can it be even easier?

According to Boldchat, website visitors who use a chat function have an average purchase amount that is 60% higher than that of visitors who do not use a chat function. This amount is even higher among mobile website visitors. Additionally, chat users convert 2.8 times faster than visitors who do not use chat. Unfortunately, live chats also come with disadvantages.

To assist a website visitor via live chat, someone from your company must always man the chat. For a large company, this may be feasible, but when you have a small business or are even solo, this is not a solution. Live chats are therefore challenging for you, but also for your website visitor. They are left waiting with their question on your website until they can be helped. If they then leave your site without an answer or during the conversation, you often have no way to follow up. Furthermore, it turns out that 57% of customers abandon a purchase when they do not receive a quick enough response in the live chat.

Surely this can be done differently?

Wappy is a widget with a WhatsApp chat function for your website. When a potential customer types a message in the widget and then clicks send, their WhatsApp opens and they can send their message. You then receive a message on your own WhatsApp (or your WhatsApp Business account) and can respond at a time that suits you best since you have their phone number. Additionally, you can make use of automated messages.

Wappy thus has the advantages of a Live chat, with the possibility of better, more personal, and more efficient contact, but without the disadvantages. Moreover, our WhatsApp widget can be fully customized to your preferences. Think about the color. Will you go for the standard green of WhatsApp or customize the widget to match your own branding? Write your own welcome message and set it up. Adjust the trigger text 'send us a WhatsApp message' and remind customers that they can send you a message. Or make use of the other (customizable) features of Wappy, such as:

• A pop-up after a few seconds;
• Making chats measurable and displaying them in Google Analytics;
• A customizable name and function;
• An option for your own logo or photo;
• An option to display Wappy only on mobile.

Are you as excited about Wappy after reading this blog as we are? Then try it now for free!

Need to read up a bit more first? Very wise. For example, read here how quick and easy it is to set up Wappy properly for your own website, or read here what Wappy and WhatsApp Business can mean for you together!