Strict conditions have been set for the business use of WhatsApp. WhatsApp is intended as a private messaging platform for exchanging messages between friends and family. So, it's not a place for businesses. However, WhatsApp has catered to businesses with WhatsApp Business, an app for Android and Apple that allows businesses to connect with customers. WhatsApp Business is free and easy to install.

1 in 2 people say they are more likely to shop at a business they can chat with.

One of the main reasons to use WhatsApp for business for your company is the fact that more than 63 billion messages are sent via WhatsApp worldwide every day. There is a good chance that your customers use WhatsApp daily! Additionally, adding WhatsApp Business as a communication channel offers several advantages.

1. Better and stronger relationships with customers

By using WhatsApp Business, you can contact all your customers or users who have left their phone number. You can thus improve your relationship with people who are interested in your company.

2. Cost-saving

WhatsApp Business is free to download! You can thus connect with customers from all over the world without having to pay for it.

3. Promote your business

Within your WhatsApp Business account, you can highlight products and services. This makes it easy for customers to purchase your products or services. Additionally, you can share updates in your status on WhatsApp. Do you have a new product or want to share the latest news? You can easily promote your business via your status.

4. Have conversations on different devices

Like WhatsApp, you can use WhatsApp Business on mobile and on the web. This makes it easy to manage your messages, wherever you are. Additionally, you can install both messaging apps on the same device. You can thus use WhatsApp for business and personal use with just one mobile phone.

5. Secure communication

WhatsApp (Business) has end-to-end encryption, which ensures that the message can only be read by (you and) the recipient. You can thus communicate with customers without being afraid that someone is watching.

6. Customer service

A final but important advantage of using WhatsApp for business is that interaction with customers becomes easier. In case of doubts or questions, the threshold is low for customers to contact you via WhatsApp. You can then quickly resolve their issues!
 

63% of people say that the ability to chat with a company or seller gives them a more positive feeling about the company.

Do you also want to start using WhatsApp for business and improve your customer service even more? Then add the Wappy WhatsApp widget to your website. Customers can contact your company through the widget and you respond with your WhatsApp Business!