When a visitor comes to your website, they decide in a few seconds whether your website meets their needs and expectations. In those few seconds, you want to convey what you do and what you expect from them. A good Call to Action increases the number of conversions on your website and is therefore of great importance.

The right CTA clearly indicates what you want your website visitor to do. Think carefully about this; is your expectation logical for your visitor at that moment? When a visitor arrives on your website, they are unlikely to want to check out or commit in another way immediately. At this moment, it is better to refer to more information, help, or an explanation. The points below are also important for a good Call to Action.

A good Call to Action contains a short text that encourages your website visitors to take action, the reason why they would undertake this action, and the result of that action. To make your CTA perform as optimally as possible, it is wise to follow these tips.

• Keep your text simple so that your visitor knows what the consequences of the action are. Use words like now, immediately, free, and without obligation.
• Ensure that your CTA is explicit. A button with the text 'click here' says little, while a button with the text 'Reserve a table here' is relevant and concrete.
• Let your visitor know why they want to be with you by talking in benefits. An example of this is often seen in webshops: 'ordered before 23:59, delivered tomorrow.'
• Use the first-person perspective, which puts your visitor at the center.
• Eliminate risk for your visitor and reassure them. By emphasizing that your visitor is not tied to anything or can return their products for free, it becomes more attractive for visitors to take action.
• Emphasize that the action costs the visitor no effort or time by using terms like easy, quick, simple, within 1 click.

Your Call to Action should stand out. Make sure your button has a striking color that pops on your website.

A rectangular shape can come across as hard and strict. Round the corners of your CTA button to appear friendly.

By repeating your CTA several times, for example on different pages, you make clear what you expect from your visitor.

An important aspect of a CTA is that it grabs the attention of your website visitor. By setting a trigger (text), you direct your visitor's attention to your CTA button. With Wappy Premium, you can set a trigger text for your WhatsApp widget. This way, potential customers will contact you even sooner!

Finally, it is important to test and continuously monitor all changes to your CTAs. Are there improvements possible? Implement them as soon as possible. This way, you can optimize the return that your call to action brings you!

Your Call To Action is an important part of your website; it prompts your visitor to take the action you desire from them. A good CTA for your website is a contact button that is always present. With a contact button, like Wappy’s WhatsApp widget, visitors can always ask a question. They have already taken the first step towards your ultimate goal: a new customer!