How to generate leads with WhatsApp

3 min read

Generating leads is the process in which you try to convince the consumer to purchase your service or product. Very interesting of course, a healthy and constant supply of new leads is necessary for any business. But how do you generate leads with WhatsApp?

What is 'generating leads?'

In lead generation, you try to attract new leads by contacting them and building a meaningful relationship. You can do this offline, for example through telemarketing or networking events, but it can also be done online and even automated. You generate leads from your website by asking for visitors' information in exchange for something of value. For example, offer a free downloadable e-book, a free trial, or let visitors sign up for your newsletter. By requesting the information from visitors, you can then identify them and refer to them as a lead. The place where your target audience is active is the place to generate leads.

Why should I generate leads via WhatsApp?

As the most used social medium with more than 12 million users in the Netherlands, WhatsApp is an interesting platform to generate leads. By using WhatsApp as an additional communication channel, you are easier to reach for customers. This lowers the threshold for them to contact you. Additionally, with WhatsApp, you can build a good relationship with your customers more easily than ever, which means more appreciation and loyalty. These factors increase the chances of conversions.

How do I proceed?

You can use WhatsApp in several ways to generate leads. One example is by using a WhatsApp chat widget on your website. Such a chat widget can be used as a helpdesk, to schedule appointments, but also to generate leads. When a potential customer asks you a question via a chat widget, that question is automatically sent via their WhatsApp to yours. This way, you can communicate with your customer in detail and assist them easily. An additional benefit is that you then have the person's number. Now you can send the customer, while helping them, for example, a link to a specific page on your website or a product in your webshop. This can help the customer and can lead to conversions!

Another advantage is that thanks to WhatsApp, you do not lose your lead, but have the opportunity to reach out to your contact again. The option arises now to ask at the end of your conversation, or even later, if the person is interested in your newsletter. You can then send them a link where they can sign up. Or ask if there is anything else you can do for this contact person. When they then sign up or you assist them further with a service or product, you have secured a lead!