The relationship between potential customers and your website is becoming increasingly important. Customers nowadays expect to easily engage in a conversation with a company. A WhatsApp widget on your website offers this possibility. A conversation via WhatsApp feels more personal, faster, and more direct for the customer.

Nowadays, customers want to perform as few actions as possible. They do not want to search for the answer to their question, but want to have it answered immediately. Therefore, you should not redirect customers to the "frequently asked questions" section on your website or to your email address, as this increases the likelihood that they will leave the website.

A WhatsApp widget on your website offers the ideal solution. Customers can ask their questions directly without having to search for the answer first. This saves time and increases customer satisfaction.

The preference for WhatsApp over calling is growing. The WhatsApp conversation is started with a simple click, and the customer does not have to go through a long selection menu. The customer also no longer has to wait in line for a good conversation with your company. In short, offering a live chat via WhatsApp is becoming an increasingly important part of customer service. With a live chat on your website, you can assist customers in all possible ways.