What is a lead again? And how can I generate leads? Online, there are multiple meanings of leads, but what we are referring to are people who request information about a product/service and can thus be seen as potential customers. This means that when someone visits your website and signs up for your newsletter or downloads your free e-book, this person can be considered a lead. Your goal is logically to turn every lead into a (paying) customer.

In very brief terms, the process goes as follows: a visitor comes to your website, becomes a lead, and then a customer. But how can you ensure that someone does not just remain a website visitor, but actually becomes a lead and customer? A very efficient way to generate leads is by placing a chat widget on your website.

Website visitors often come to your website for a reason. However, if they cannot find what they are looking for, have questions or doubts, or need assistance for another reason, a chat function on your website can help them take that last step. By using a chat function linked to WhatsApp instead of a live chat, you enjoy even more benefits. Through WhatsApp, you or your customer service can provide your website visitors with personal advice, even if a customer has already left your website, and guide them effectively.

Wappy’s WhatsApp widget is fully customizable and can be easily installed on any website in just a few minutes. Write a personal welcome message, set your logo and company name, or add the name of your customer service representative and link your WhatsApp Business account. Create your widget for free here and start generating leads!