What a lead is varies by company. However, it is important to have a definition of it, so that everyone knows what you are talking about and what you are looking for. Broadly speaking, a lead is a person or organization that is interested in your product or service. You can demonstrate this by the information you have gathered about this person. For example, the person in question has signed up for your newsletter, or has downloaded a free e-book or document from your website.

First of all, it is important that website visitors have a positive user experience. This means that your website should be fast and clear, even on mobile devices. Additionally, you can improve the conversion path on your website, which is the route a website visitor takes to make a conversion. You should pay attention to several elements, namely call-to-actions (CTA), landing pages, and forms.

A good CTA grabs attention and asks the visitor to perform a specific action. Such an action can be purchasing your service or product, but it can also be downloading a form. The latter helps you gather information about your leads. Landing pages can also help gather information about your website visitors and should therefore be well-structured, clear, and concise.

WhatsApp is an extremely popular communication channel with more than 12 million users in the Netherlands alone. This makes the medium very interesting to use for enhancing your customer service, but also for generating leads. In this blog, you will read how you can use WhatsApp to generate leads and what the benefits of this are.

When website visitors cannot find what they are looking for, have questions, or are facing a problem, a chat function on your website can reduce the chances of them leaving your site. It is important that the barrier to asking questions on your website is low, as many people will not want to put in much effort. They would rather go to another website or another company if they are not quickly or easily helped on your site. That’s why Wappy can help convert visitors into leads. If you are curious about how this works, read more in our blog about generating leads with your WhatsApp chat function!