WhatsApp Business is a free application and can be linked to your mobile number or to your landline number. Just like WhatsApp Messenger, the app is intended as a means of communication, but for businesses and consumers. Very interesting, as the regular WhatsApp variant already has more than 12 million users in the Netherlands and 97 percent of Dutch youth use the app. This means that almost all of your customers will be active on WhatsApp.

But what opportunities does WhatsApp Business offer your company? Due to the large number of WhatsApp users, WhatsApp Business can serve as a good addition to your customer service. Not only can you have more personal contact with your customers via WhatsApp, but you can also return to conversations at a later time, send media, and even make calls. How to best make use of the business variant we already explained in an earlier blog.

WhatsApp Business offers numerous features that you definitely want to take advantage of! That's why we have compiled a list for you and will explain how to make the most of the extra functions.

As we already mentioned, WhatsApp Business is a great extension of your customer service. But it can be even better! With our WhatsApp widget, website visitors can send you a message even more easily. Simply link the widget to your WhatsApp Business account and personalize the widget. Now you just need to install it on your website in a few steps, and your customer service will be elevated to a higher level!

Also want accessible and personal contact with your customers whenever and wherever you want? Try Wappy for free, become a partner, or go for the premium package!