The main difference between WhatsApp and the business variant is that one is specifically designed for business purposes. But what are the other differences between WhatsApp Business and WhatsApp?

WhatsApp Business is essentially the same as WhatsApp. The app looks the same and works the same, so you can still make calls through the app, create broadcast lists, create groups, and use WhatsApp Web. However, there are a number of useful features added that make WhatsApp Business a bit more interesting for companies.

1. Create a business profile

When creating your WhatsApp Business account, you can create a business profile. Here you can set a logo, add your business name, and also mention other important information. For example, provide your email address, your website, and the address of your business. Customers will find you even faster!

2. Set opening hours

A handy option in your business profile is the setting of opening hours. Since only one person can manage your WhatsApp Business account, and he or she is probably not online 24 hours a day, 7 days a week, customers cannot always be helped immediately. By adding your opening hours to your business profile, customers know what to expect, and you can set up automatic messages for when you are not available.

3. Set up automatic replies

A difference between WhatsApp Business and WhatsApp is that you can set up automatic replies. Here you have different options, namely away messages, welcome messages, and quick replies. You can fully personalize these messages to your liking.

4. Link a landline number

Although you can install WhatsApp Business on the same mobile as your regular WhatsApp, it is handy to link the app to a different number. Do you choose the same number? Your chat history and media will then be automatically transferred to WhatsApp Business. You can also use a second SIM card and link your WhatsApp Business account to that number. As a last option, you can use WhatsApp Business with your landline number. We have explained how to do this step by step in our blog!

5. Track statistics

Another difference between WhatsApp Business and WhatsApp is that you have the ability to track message statistics. You can find statistics about sent and received messages, among other things. Statistics help you keep track of the performance of campaigns via WhatsApp Business!

6. Create labels

In the business version of WhatsApp, you can add labels to your chats. This allows you to categorize chats. This helps bring order to your chats. Do customers have questions? Then you can add them to the label 'questions'. You can also follow up with customers using this. The order that labels bring allows you to give customers optimal attention. Among other things, this is how you convert website visitors into leads thanks to labels!

WhatsApp Business and WhatsApp can be installed on the same device. You don't need a new mobile phone to install WhatsApp Business. Do you want to know how to install and start using the app as quickly as possible? You can read about it in our guides!

Are you already using WhatsApp Business but want to get the most out of the app? Then create a free Wappy account and add our widget to your website! Good communication with customers has never been easier.